ACCESSING MORE INFORMATION 

IN THIS STAGE, PEOPLE CAN ACCESS THE INFORMATION ABOUT THE NEW LOGO DESIGN PROCESS. ALSO, THEY CAN BROWSE THREE BOOKS FOR NEW AOL ON ISSUU. 

THE NEW

LOGO DESIGN

My concept is to combine the three letters—a,o,l into one graphic symbol. The combining represents communication, connection and forming community. Combining the letters was a big challenge. My solution was to design the letter “A”, which including the letter “L”. Then, I used the “O” as the biggest part of the logo, around the “A”. The goal of this design is to let people easily recognize the AOL logo without the addition of extra elements. 

THE ANATOMY OF LOGO

CLEAR SPACE

The clear space has been established to ensure logo visibility and impact. Maintaining the clear space zone between the logo and other graphic elements such as type, images other logos, etc. Ensures that the logo always appears unobstructed and distinctly separate from any other graphic elements.

COLOR PALETTE

TYPOGRAPHY STANDARDS 

This is a student design project and is not intended to represent the parent brand in any way. It is done with full admiration and respect toward AOL. Thank you.

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